Project 01

Ready to Care

Objective

Create a brand to solve an issue of personal interest. Design and develop a unique visual system through four deliverables: poster, magazine, event, and website.​

Approach

The “Ready to Care” organization helps protect endangered animals in the Bay Area. I selected the three most endangered animals in the Bay Area to feature on the deliverables. I took photographs of habitat sites to emphasize that the problem is nearby. Torn paper and silhouette reveal these endangered animals that go unrecognized.​

Brand Strategy — Book

Brand Strategy — Video