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Project 01
Ready to Care
Objective
Create a brand to solve an issue of personal interest. Design and develop a unique visual system through four deliverables: poster, magazine, event, and website.
Approach
The “Ready to Care” organization helps protect endangered animals in the Bay Area. I selected the three most endangered animals in the Bay Area to feature on the deliverables. I took photographs of habitat sites to emphasize that the problem is nearby. Torn paper and silhouette reveal these endangered animals that go unrecognized.
Brand Strategy — Book
Brand Strategy — Video
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